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Brands are for cattle?

269 - a meme written in flame?

As far as demos go, it would have been a dramatic one. Until the Daily Mail pissed over it with a sensationalist story on “the horror of 'human branding' coming to Britain”.

Last October animal rights activists  in Israel pulled a painful stunt. They publicly used a red- hot iron to brand each other with the numbers 269 – the significance of  the number being the branding on  one calf featured in footage of a slaughterhouse. Chained to metal railings, volunteers had the numbers burned onto them to show the suffering and torture inflicted on animals in the meat trade.

The stunt attracted the attention of hardcore activists in other countries and similar '269' actions were set to take place in London, Leeds, Washington DC, Buenos Aires and Prague. But the London one at least has been put on hold after the Daily Wail ran a story personally attacking a participant and causing her to back out. She'd felt the backlash of the singeing criticism in her personal and professional life and, understandably, couldn't hack the notoriety.

The '269' meme isn't limited to public branding demonstrations. Vegans the world over chose to tattoo the number on themselves as part of World Vegan Day 2012 in November, as political statement and personal protest.

Footage of the original Israel demo organised by the people behind 269life.com can be seen here:http://www.youtube.com/watch?v=RA4q1pU957c

That's gotta hurt.

Each to their own.

There are 2 comments on this story...
Added By: Aran - 28th January 2013 @ 9:52 PM
Both Leeds and London are both going ahead as planned.
Added By: Ring of fire - 30th January 2013 @ 8:02 AM
All sounds a bit narcissistic to me
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